Meet Your Expert
Learn Salesforce for Someone who's been there
For over 20 years, Elise Pottinger has helped Salesforce professionals solve complex challenges, with a passion for making data migrations practical, approachable, and repeatable. Today, she brings that real-world experience into every Salesforce Masterclass lesson.
8X Certified
Salesforce Ecosystem
Salesforce isn't learned by memorizing features. It's learned by seeing how it works in the real world.
Elise brings real Salesforce migration experience into the classroom — turning complex concepts into practical workflows you can actually use.
A career built inside real Salesforce projects.
After years of leading Salesforce migration projects, Elise noticed a common challenge — many Salesforce professionals were expected to handle data migrations without a clear, repeatable process.
Salesforce Masterclass was created to bridge that gap by providing practical training, proven frameworks, and real-world examples that professionals can confidently apply to client projects.
What Makes Her Teaching Different?
Every lesson is built around one goal: making sure what you learn actually transfers to real client work.
Learn By Doing
Work Through Realistic Migration Scenarios Instead Of Only Watching Demonstrations.
Practical Frameworks
Follow Structured Processes Designed For Real Implementation Projects.
Clear Explanations
Complex Salesforce Concepts Are Broken Into Manageable, Easy-To-Follow Lessons.
Real Industry Experience
Every Lesson Is Shaped By Years Of Hands-On Salesforce Consulting And Migration Work.
Backed by real experience.
Practical Salesforce expertise built through years of consulting, architecture, analysis, and migration work.
20+ Years
In the Salesforce Ecosystem
Salesforce Certified
8 Salesforce Certifications
Salesforce Masterclass
Creator of practical Salesforce training
Solution Architect
Scalable Salesforce solutions
Business Analyst
Business requirements to solutions
Migration Specialist
Salesforce data & system migrations
Throughout her career in the Salesforce ecosystem, Elise has specialized in helping organizations successfully transition to Salesforce through structured data migration projects. Her experience as a Solution Architect and Business Analyst has shaped the practical teaching approach used throughout Salesforce Masterclass, making complex technical topics easier to understand and apply.
Always figuring it out
“My goal isn't just to teach Salesforce — it's to help professionals feel confident applying what they learn in real projects.”
Real Experiences. Real Results.
See what Salesforce professionals have to say about learning, preparing for, and working through complex data migrations.
Working with Elise gave me a much clearer understanding of what a Salesforce migration actually involves. She has a strong grasp of the technical details, but more importantly, she explains them in a way that makes the process easier to understand and work through.
Elise made the technical side of Salesforce migration much easier to understand. Her explanations gave me more confidence in approaching the work properly.
Elise has a way of breaking down complex migration concepts without losing the technical detail. I appreciated how clearly she explained the reasoning behind each step.
Elise has a way of making a complex Salesforce migration easier to understand and work through.
See why teams trust SMC with the hard part.
→