Redtail Exit

Redtail to Salesforce Financial Services Cloud, without leaving half the book behind.

A Redtail export looks complete right up until you try to load it. Households are a link, not a record. Email lives somewhere else entirely. The notes are HTML soup. This page walks through exactly how I move a Redtail practice into FSC: what breaks, how each piece gets rebuilt, and what you get to keep at the end.

Already working with me? Your four Redtail action items, with screenshots →

About 4 weeksFor a single practice, from receiving the data to advisors live
7 stepsSame order, every engagement, each one producing a file you keep
Read-onlyYour Redtail extract is never edited, moved or uploaded to an AI vendor
Fixed feeQuoted from the source audit before you commit
On this page
  1. Who this is for
  2. What the export doesn’t contain
  3. Request Redtail database backup
  4. Locate Redtail User Ids
  5. Request Redtail documents archive
  6. Request Redtail email archive
  7. The seven steps
  8. The three rules
  9. The four-week timeline
  10. What you keep
  11. Questions
Who this is for

Three ways firms end up needing a Redtail exit.

LEAVING REDTAIL

Your firm is moving to FSC

You’ve outgrown Redtail, or your broker-dealer or custodian relationships are pulling you toward Salesforce. The whole book has to come with you, households and history included, and the advisors need it to work on day one.

ACQUIRING A PRACTICE

You bought a book that runs on Redtail

Your org is already on FSC and the acquired practice isn’t. Their clients have to land in your structure, matched against the clients you already have, while the selling advisor watches closely. How acquisition migrations work →

IMPLEMENTATION PARTNERS

You’re building the org, someone has to own the data

Your team is implementing FSC and the Redtail workstream needs a lead who has done it before. I slot in under your project plan. Migration lead for partners →

NOT SURE YET

You’re still deciding where to go

If FSC isn’t the right destination for your size, I’ll tell you on the first call. What FSC needs from your data →

What breaks

Six things a Redtail export doesn’t give you, and how each one gets fixed.

None of these are exotic. They show up in every Redtail migration I’ve run. The difference between a smooth move and a six-month cleanup is whether someone planned for them before the first record loaded.

01 · HOUSEHOLDS

Households are a link, not a record

Redtail groups people into families, but FSC needs a real household account with members, roles and a primary contact. Some families in the export are complete. Some are a husband with no wife attached. Some are two households that share a last name and nothing else.

What I do: rebuild households from the family links plus address, email and naming signals, and hand your team a review file. Nothing becomes a household in Salesforce until someone at your firm has approved it.

02 · EMAIL ARCHIVE

Email lives in a separate archive

Redtail’s email history isn’t in the standard export. It comes as its own archive, through its own request and its own download, and it’s the piece that most often gets forgotten until an advisor asks where ten years of correspondence went.

What I do: request it at kickoff, so it’s on its way while the rest of the work starts. Then I match it to the right person and household in Salesforce. (How to request the email archive)

03 · NOTES

Notes arrive as HTML soup

Years of notes come out wrapped in markup: tags, styling fragments, encoded characters. Load them as they are and every note in Salesforce reads like a web page that fell down the stairs.

What I do: clean them into readable text that keeps the paragraphs, the author and the original date. Then I attach each one to the right person and household.

04 · ACTIVITIES AND OWNERSHIP

Recurrences and ownership drop out

Recurring review meetings, task owners, and which advisor “has” which client don’t come through cleanly. Redtail users have to become Salesforce users, and recurring activities have to be rebuilt rather than copied.

What I do: map every Redtail user to a Salesforce owner before load, using a user list your team pulls from Redtail (how to locate Redtail User Ids). Then I decide with you which history comes over as completed activity and which recurring work gets set up fresh.

05 · DOCUMENTS

Documents ship separately

Client documents live in Redtail’s Imaging account, not in the data backup. They come as their own export, organized in a way that made sense inside Redtail and nowhere else, and have to be tied back to the right client before they mean anything in Salesforce.

What I do: flatten and index the folders into a load sheet that links each file to its client. The original folders are never renamed, moved or touched. (How to request the documents archive)

06 · DUPLICATES

10–30% of the book is duplicated

The same client entered twice by two advisors, a maiden name and a married name, a trust listed as a person. Businesses, trusts and people also sit in one contact list, and FSC needs them separated.

What I do: find duplicates inside the export, and against your org if it already holds clients. You get a merge file to approve. Nothing merges on my say-so alone.

Step zero

Request Redtail database backup.

Doing this for your firm? The client checklist walks through all four requests step by step, with screenshots and an email you can copy to Redtail support.

Getting your data out of Redtail takes three requests, not one: the database backup, the documents archive and the email archive. Send them all on the same day and nothing holds up the start of the migration.

REQUEST 1 · THE DATA BACKUP

Your Redtail database

Someone on your team with Redtail administrator permissions requests a database backup from inside Redtail. Redtail’s Database Backups article →

It’s a quick turnaround, usually within an hour. The backup arrives as a single .sql file. Send it to me as it arrives. Don’t open it, convert it or tidy it up first.

REQUEST 2 · ATTACHMENTS AND DOCUMENTS

Your Imaging account

Redtail calls its document storage Imaging, and it isn’t part of the data backup. The backup includes a Documents table that references your files, but the files themselves live in the Imaging account. They need their own backup, requested from Redtail support.

Without it, Salesforce gets a list of documents with nothing attached. Step by step, below →

Stuck? Email support@redtailtechnology.com and ask how to request a backup of your Imaging account. If you acquired the practice, the selling firm’s Redtail administrator makes both requests, and I’ll give them this same checklist at kickoff.

Do this the same day as the backup

Locate Redtail User Ids.

Every record in the backup says who created it, using a numeric user id. The added_by field is one example. But the backup doesn’t include a users table, so on its own, 48213 is just a number.

Redtail support has confirmed that the only way to get these ids is to copy them by hand from the User Management screen. Do it on the same day the backup is requested, so the list matches the data exactly, before anyone is added, disabled or renamed.

  1. In Redtail, click your name in the upper right corner, then click Manage Your Account.
  2. In the Admins Only section, select Manage Database Users & Teams.
  3. Open the Active tab. Hover over each user and look at the link that appears in the lower-left corner of your browser. The user id is the five-digit number after the last slash. Copy it into your list.
  4. Repeat on the Disabled tab. Former employees matter too, because their ids are all over the history.

For each user, record:

User IdFirst NameLast NameEmailUsernameStatus
5-digit idActive or Disabled

What I do with it: every Redtail user id gets mapped to a Salesforce user before anything loads. That might be the same person’s new login, an active user who takes over a departed advisor’s clients, or an inactive user record that preserves who did what. Either way, “created by” and ownership history land on a real name instead of a number.

Separate from the database

Request Redtail documents archive.

Redtail keeps attached documents in a separate storage system it calls Imaging (support cases call it Document Storage). The database backup has a Documents table listing every file, but not the files themselves. Those come from Redtail support, as their own archive.

  1. Ask Redtail support for a Document Storage (Imaging) backup. Email support@redtailtechnology.com or use their live chat. Redtail opens a support case for the request. Redtail’s Imaging backup article →
  2. Watch for the “backup created” email. It includes a download link. Both the link and the file are password-protected.
  3. Find the password in your support case, not the email. Redtail posts it as a secure message in the case. Log in to the Redtail Support Site with your Redtail CRM credentials to read it.
  4. Download within 30 days. The link expires after that, and you’d have to ask again.
  5. Send the zip as it came. If you want to look inside first, use 7-Zip, which is Redtail’s own recommendation. Redtail’s 7-Zip instructions →
WHAT’S INSIDE

The files, in Redtail’s folders

Every document your team ever attached in Redtail: PDFs, spreadsheets, scanned forms. They’re organized the way Redtail stored them, which made sense inside Redtail and nowhere else.

WHAT’S MISSING

Which client each file belongs to

That link lives in the database backup’s Documents table, not in the archive. The two backups only make sense together, which is why this request goes out the same day as the database backup.

Two traps, and how to avoid them

  • The expiring link. Thirty days goes fast when the email lands in the wrong inbox. Make sure the request comes from someone who will actually see the reply, and download as soon as it arrives.
  • The hidden password. It’s not in the email, so people assume it never arrived. It’s waiting in the support case.

What I do with it: I match every file to its row in the Documents table, and through that to the right client. Then I build a load sheet that attaches each document to the person and household in Salesforce. The archive itself is read-only: nothing in it is renamed, moved or deleted, and the file count in matches the file count out.

The slow one

Request Redtail email archive.

Redtail email runs on its own mail system, separate from the CRM. That means it’s not in the database backup and not in the Imaging backup. It’s a third request with its own download, and it’s the part most likely to eat a week if nobody planned for it.

  1. Ask Redtail support for a backup of the firm’s email. List every mailbox address you want included, current and former staff. Write that list down, because you’ll want it later to check that every mailbox arrived.
  2. Download it from Redtail’s FTP site. Redtail sends download credentials. Use an FTP client such as FileZilla to pull the files to a computer with plenty of free disk space.
  3. Don’t unzip before you send. The files arrive as password-protected zip archives. Transfer the zips exactly as they came (see the transfer trap below).
  4. Unzip with 7-Zip or WinZip. The zip password is the same as the FTP password you used to download. Windows’ built-in “Extract All” can’t open these encrypted archives, even with the right password. On a Mac, use Keka or The Unarchiver.
WHAT’S INSIDE

One .eml file per message

Unzipped, every email is its own .eml file, organized into a folder per mailbox, with attachments inside each message. Expect a lot of files: one mailbox folder in a recent migration held more than 400,000.

WHAT’S MISSING

There’s no index

An email export from most systems comes with a key: a list of every message with its date, sender, recipients and subject. Redtail’s doesn’t. Without one, nobody can tell which client an email belongs to without opening it.

Three traps, and how to avoid them

  • The transfer trap. Unzipping first turns a handful of archives into hundreds of thousands of tiny files. Uploading those through a file-sharing link can run overnight and still not finish. Send the original zips, or set up a direct transfer on a call.
  • The password trap. There’s no separate zip password to hunt for. It’s the FTP password. If that fails, ask Redtail support for “the zip password for the main archive” and they’ll know what you mean.
  • The sharing trap. Many firms’ OneDrive or SharePoint won’t share with anyone outside the organization. I’ll send you a secure file-request link that takes very large uploads, so nobody has to fight IT.

What I do with it: I build the missing index by reading each message’s headers (date, sender, recipients, subject, attachments) into a workbook your team can review. Then I match the addresses to clients in Salesforce. Your compliance team decides which messages load into Salesforce on the right person and household, and which stay in a compliance archive. Either way, timestamps, senders, recipients and attachments come through intact. Your books-and-records obligations don’t end at cutover.

How it runs

The seven steps, in the order they happen.

Every Redtail migration goes through the same seven steps. Each one produces a file your team can open, question and approve, so you can see the work instead of taking my word for it.

  1. 1

    Source analysis

    Every table in the backup is counted and profiled: what’s there, how it connects, what’s missing. This is where the gap report comes from, and where the fixed fee gets set.

    You get: Source Data Analysis workbook and gap report
  2. 2

    Contact mapping

    People and businesses are separated and every contact is mapped into the shape FSC expects: person accounts, business accounts, and the details that go with each.

    You get: Contacts Map workbook
  3. 3

    Cross-match (only if your org already holds clients)

    The incoming clients are matched against the clients you already have, so an acquired book doesn’t arrive as 4,000 new duplicates. Every match you’d want a human to look at goes to your team for a decision.

    You get: CrossMatch Analysis and a migration key
  4. 4

    Dedupe

    Duplicates inside the Redtail export are grouped, with the evidence for each group shown, and your team approves the merges.

    You get: Dedupe Analysis workbook
  5. 5

    Field mapping

    Every Redtail field is mapped to its FSC destination, with transformation rules and picklist translations, reviewed by your team before anything is built.

    You get: Field Mapping Matrix
  6. 6

    Load files

    Households, people, relationships, financial accounts, activities, notes and documents become load-ready files in dependency order, so parent records always exist before their children.

    You get: Load-ready files and a documents sheet
  7. 7

    Load, validate, reconcile

    Sandbox first, then production. Every object is counted in and counted out, and anything that didn’t load is explained, not just logged.

    You get: Reconciliation report

The same method for any source system →

How I work

Three rules that don’t bend.

  • Client data never leaves your environment. The transformation work runs as deterministic scripts on a local machine, read-only and offline. Client records are never pasted into a chatbot or uploaded to an AI vendor, and any file that travels carries masked identifiers.
  • Every count reconciles before the next step runs. “3,412 in, 3,412 out, 0 duplicates, 0 dropped” is the line I need before moving on. If the numbers don’t match, the work stops until they do.
  • Every decision gets written down when it’s made. Which households were approved, which duplicates merged, which history came over. It all goes in a decision register your team keeps, so nobody has to remember six months later why something looks the way it does.
Timeline

About four weeks for a single practice.

The clock starts when the Redtail data arrives, not when the contract is signed. Multi-office books, a large document archive or a Salesforce org that isn’t ready yet get their own schedule in the gap report.

Week 0 · Kickoff

The Redtail data backup and Imaging backup requests go out, along with the separate email archive. We agree on the FSC data model and who at your firm approves what.

Week 1 · Inventory

Source analysis, contact mapping and the gap report. You know what’s in the export and what isn’t before anything else happens.

Weeks 2–3 · Clean, map, stage

Households, dedupe, cross-match, field mapping and load files. Your team reviews and approves each file. The sandbox load is tested end to end.

Week 4 · Load and validate

Production load in dependency order, the reconciliation report, and a delta load for anything that changed in Redtail while we worked.

Day one · Live

Advisors find their clients, households, notes and email in Salesforce. A 30-day fix window covers anything that surfaces once real people start using it.

What you keep

The org, plus the paper trail that explains it.

Most migrations hand over a Salesforce org and a goodbye. You get the org and every file that went into building it, which matters when your CCO, an examiner or your next admin asks how the data got there.

  • Source Data Analysis and gap report: what Redtail held, and what had to be rebuilt
  • Contacts Map, Dedupe and CrossMatch workbooks: every household, merge and match, with the approval behind it
  • Field Mapping Matrix: where every Redtail field went, and why
  • Decision register: every call made during the engagement, in order
  • Reconciliation report: record counts in and out for every object, the document your CCO will be asked for
If you acquired the practice

The selling advisor is watching closely.

They’re watching whether you treat thirty years of client history as an asset or a data dump. That’s usually the real reason an acquisition migration stalls, and it’s why the notes, the email and the households matter as much as the contact records.

Every month the acquired book sits in Redtail, advisors work two systems and the compliance trail is split across two vendors. Meanwhile the acquired clients are deciding whether this merger was done for them or to them.

Questions firms ask

The fine print, in plain English.

How do we get our data out of Redtail?
A Redtail administrator on your team requests a database backup, which usually arrives within an hour as a .sql file, and asks Redtail support for a separate backup of the Imaging account, where your documents live. Step-by-step instructions are above → If you acquired the practice, the selling firm makes the requests. You don’t need to know what a .sql file is.
Can our advisors keep using Redtail during the migration?
Yes. They work as normal until cutover, and a delta load picks up anything that changed in Redtail after the main extract.
Our Salesforce org isn’t set up yet. Is that a problem?
No, but the FSC data model has to be settled before anything loads: households, record types, relationship roles, financial accounts. I can build that part, or work alongside your implementation partner if you have one.
We already have clients in Salesforce. Will the Redtail book create duplicates?
Not if step 3 runs, and it always runs when your org already holds clients. Every incoming client is matched against your existing ones, and the uncertain matches go to your team for a decision before anything loads.
How do you handle client data and privacy?
Under an NDA and a signed data-handling agreement. The extract is read-only: nothing in it is edited, renamed or moved, and every output is a new file. The work runs on a local machine, offline, and client records are never uploaded to an AI vendor. Your CCO gets the reconciliation report and a description of where the data went.
What happens if you’re unavailable partway through?
Every step produces a file you keep, and every decision is in the decision register. The engagement can be picked up where it left off by me, your admin, or another consultant, without anyone reconstructing what happened from memory.
How is the fee set?
Fixed, quoted from the source analysis before you commit. It depends on record volume and complexity (the email archive, documents, how many offices or advisors), not on how many hours it takes.
We’re on Wealthbox, not Redtail. Can you still help?
Yes. The seven steps are the same and only the source-specific details change. See all migration services →
Leaving Redtail?

Thirty minutes and I’ll tell you what your exit will actually take.

What your export will contain, what it won’t, how your households should land in FSC, and a fixed fee once I’ve seen the data.